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We present you the branding of Auto Mall Split, for which we have defined guidelines for the brand, logo and visual identity of the company.
Auto Mall Split is a general representative of prestigious Italian, French and American brands, including Fiat, Alfa Romeo, Jeep, Lancia, Citroen. The brands represented by Auto Mall Split symbolize not only aesthetic beauty, but also top quality and desirability.
Auto Mall comes from the combination of the word "auto", which clearly indicates the industry, and the word "mall", which indicates a shopping center, a place dedicated to shopping. It is important to note that wide consumption and accessibility ("mall") do not necessarily imply cheapness. Through this brand, we want to ensure that availability goes hand in hand with quality, and that consumers can find products that reflect their individual styles and preferences.
Here we want to present that it is about an experience, a place where people gather, share their passion for cars and explore the world of car culture.
By using a san-serif, bold font, we have created a strong, classic and simple design, to which the chosen colors also contribute. The corporate palette is dominated by red and navy blue, chosen with the aim of adding seriousness and elegance to the brand. Oxford Blue, which represents service reliability and quality, while Imperial Red highlights commitment to innovation and a dynamic approach to business.
The company's logo leaves a professional and corporate impression, and with the road motif, it is strongly associated with the automotive industry.
Auto Mall Split communicates clearly and professionally in all marketing materials, thus highlighting key messages about product quality and brand strength. Therefore, the visual identity simultaneously symbolizes travel, progress, dynamism and emphasizes the quality and reliability of the company's services.
All these components together create a strong and recognizable visual story that highlights the brand's core values.
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