The restaurant Familija in Žrnovnica is a newly but remarkably successful restaurant in a fairytale location between the Mosor and Perun mountains, right next to the waterfalls of the Žrnovnica River. Familija nurtures authentic Dalmatian and ancient Croatian cooking styles with traditional homemade dishes and well-known grill specialties.
Since its opening, the restaurant has won over the audience, as shown by the tremendous number of reactions to their posts, the broad reach of all advertising campaigns and the fact that they exceeded 4,000 followers on Facebook in the first 20 days.
In addition to its perfect location, the restaurant can boast a rich musical program featuring well-known names from the local music scene such as Sandi, Zorica Kondža, Klapa Cambi and many others, which is a rare occurrence in the local restaurant scene.
In this project, we worked from the beginning on a complete advertising strategy, photo and video production, social media and PR support for the project. We participated in project planning, creating a marketing plan and performing all marketing activities on this project. The goal of the campaigns in the first year was to spread the word about the existence of the restaurant among the public.
