Petrokamen

Since 1993, when Petrokamen was founded, the company has been engaged in the import- export, processing and sale of stone. Their range includes marbles and granites from around the world (Brazil, China, Africa, India, Italy, Spain, Portugal), in blocks, slabs and tiles. In addition to stone and marble, Petrokamen also offers ceramics and serves as a distributor for globally renowned brands such as Marazzi, Florim, Cerim, Savoia and many others.

About the project

Until 2021, when we’ve began our collaboration, Petrokamen exclusively utilized radio advertising. As this form of advertising was challenging to measure, they decided to shift to digital advertising. They contacted us for social media and Google Ads advertising. The initial plan was to strengthen the brand and increase inquiries, but soon the collaboration evolved into a long-term project where we took over all of Petrokamen's digital activities.

With a distinctive, consistent design, we’ve highlighted targeted services and areas where Petrokamen generates the highest revenue and which are the focus of their sale. We’ve also prominently featured well-known global brands they distribute, bringing them closer to the desired audience.

As part of this project, we:

  • designed a recognizable look of profiles and posts on social media
  • prepare content for social media
  • prepare search and display campaigns on the Google Ads platform
  • process professional photo materials for the needs of social media
  • prepare advertising campaigns on social media
  • monitor and manage online reviews
  • promote targeted services and brands distributed by Petrokamen
  • report on the results of campaigns on social media and the Google Ads account