The Tourist Board of Split is the official institution responsible for promoting Split as one of the leading urban and cultural destinations in the Mediterranean.
Through its work, it showcases the city, its rich heritage, everyday life, events, and authentic Mediterranean lifestyle, aiming to position Split as a dynamic and vibrant year-round destination.
We began our collaboration with the Split Tourist Board in December 2025 with the launch of their official TikTok profile.
The project focused on a modern, authentic, and natural presentation of Split through short video formats, tailored to the habits and interests of a younger, digitally active audience.
Through this approach, the goal was to present Split as a destination that goes beyond the iconic motifs of the Palace and the sea. Storytelling, humor, emotion, and lifestyle elements were used to portray the city as a vibrant hub of culture, gastronomy, and history, told through everyday moments and the local rhythm.
This communication style facilitated a genuine connection with the audience and confirmed TikTok as a relevant channel for the modern promotion of the city.
