Waterman Hotels & Resorts

2021. -

#graphic design #social media marketing #videography

2021. -

#graphic design #social media marketing #videography

The Waterman Hotels & Resorts group boasts an impressive portfolio of six exclusive hotel complexes on the beautiful island of Brač. Their collection includes two luxury resorts - Waterman Svpetrvs Resort and Gava Resort, as well as two 'Adults-Only hotels' - Hotel Osam and Hotel Milna Osam. They also own the branded TUI SUNEO Supetar hotel and the unique glamping resort, Waterman Beach Village. They are proud of their extraordinary hospitality with over 10 restaurants within the group, among which Restaurant Otok stands out, recognized in the prestigious Michelin guide.

With their size and quality of service, Waterman Hotels & Resorts holds a prominent position among the largest hotel chains in the country.

About the project

We have actively participated in this project since January 1, 2021, when we developed a comprehensive marketing plan and digital activity strategy for the entire Waterman Hotels & Resorts group. This plan has become the foundation for all their digital initiatives in the following years. We’ve taken control of their social media, continuously shaping content and maintaining profiles for each of their 6 properties, each with its own story and distinctive branding.

Throughout our collaboration, we have conceived and successfully executed dozens of significant campaigns, including 'Waterman Memories,' encouraging guests to share content from the hotels and resorts; campaigns like 'Faces of Waterman' where we highlight their employees; 'UGC' where we create content for social media together with guests, as well as various sales, hospitality, and HR campaigns.

Our overall marketing strategy is aimed at strengthening the resort's position in the tourist accommodation market and enhancing its recognizable identity among current and potential guests.

Through diverse campaigns, we are seeking to deepen the connection between the Waterman Hotels & Resorts brand and its audience, creating unforgettable experiences and strengthening its presence on digital channels.

As part of this project, we:

create annual marketing plans
design a recognizable identity on social networks
prepare content for social networks
create targeted campaigns on social media
prepare advertising campaigns on social media
promote the services and amenities of the resort
report on the results at the end of the year

What Our Clients Say

"Working with Vizual has been a very good experience for Svpetrvs Hoteli d.d., and I’m pleased to recommend them as a trusted partner in the hospitality industry. Toni and the team at Vizual have a deep understanding of our industry, with Toni’s extensive background in hotel marketing bringing an invaluable perspective to their approach.

Vizual collaborated closely with our management team to develop a comprehensive marketing plan tailored to our diverse range of properties, which include two large resorts, two adults-only hotels, one branded hotel, and a camp. This plan has not only aligned with our vision but has also introduced creative, effective strategies to strengthen our brand.
Toni and his team have great ideas for social media campaigns and advertising, which have enhanced our online presence and guest engagement across all six properties. They are attentive to detail and fully committed to the success of our projects.
I highly recommend Vizual for any hospitality business seeking a marketing partner with industry knowledge and creativity."

Damir Vidosevic

Director of sales and marketing

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