Bakra is a legendary steakhouse and pizza bar where the joy of good company and good food has been celebrated since 1947. Nestled at the heart of all events in downtown Split, yet discreetly tucked away in a street where the old Toć neighborhood meets Bačvice. The aim of this restaurant is to preserve the spirit of old Split and promote Mediterranean cuisine based on seasonal ingredients from local producers, the daily offerings of nearby markets, and a constant quest for something new.
For Bakra Steak & Pizza Bar and their partner projects Konoba Lučac and Pixera Graphic Studio, we’ve created content and advertisements for social media, prepared photo and video material, and have promoted the restaurant on other platforms through Google Ads and TripAdvisor ads. The restaurant also consistently runs campaigns on radio and engages in PR through local media.
Bakra is a leader in the local hospitality market and our goal has been to maintain and strengthen that position.
The target audience in this project changes throughout the year, requiring us to maintain the trust of the local audience and reach a large number of guests traveling through Split during the summer. Throughout our collaboration, we have developed a distinctive posting style, the appearance of the Instagram feed, Instagram stories and engaging short videos for social media needs.
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